A new look into the face of a local landscaping Business.
Established in 1990, Pablo's Landscaping Service is a local, family-owned business led by the dedicated owner, Pedro. With a commitment to excellence, Pablo's offers a wide range of services to residential and commercial properties in Sacramento, CA, and surrounding areas, including Auburn.
In a fiercely competitive market flooded with comparable offerings, Pablo's Landscaping encountered the formidable challenge of distinguishing itself while upholding an aura of professionalism and approachability that would deeply resonate with prospective customers amidst the sea of options available.
Redesign centered around the existing logo, integrating its elements throughout the website for consistency and brand recognition.
By harnessing the power of the established logo as the focal point of the redesign, the design seamlessly incorporated its vibrant color palette, captivating illustration style, and overarching aesthetic across the entire website. This strategic alignment not only guaranteed consistency and bolstered brand recognition but also injected a revitalized and unique essence into the overall look and feel of the platform.
Illustrations
Opting for illustrations over traditional images not only set Pablo's Landscaping Service apart from competitors but also conveyed a sense of personality and charm reflective of the owner's jovial demeanor. Drawing inspiration from elements in the logo, such as the cartoon-like palm tree and waterfall, the illustrations added a playful touch to the website.
Designed with a system
Green, synonymous with nature and vegetation, served as the primary color, reinforcing the company's connection to landscaping. Employing a vibrant, saturated palette of green injected energy and urgency into the design, aligning with the brand identity established by the logo.