Pablo’s Landscaping Service

Pablo’s Landscaping
Service

Designing a website of a local landscaping business that stands out from a saturated market.

Pablo’s Landscaping Service

Designing a website of a local landscaping business that stands out from a saturated market.

COMPANY

COMPANY

COMPANY

Pablo’s Landscaping Service

Pablo’s Landscaping Service

Pablo’s Landscaping Service

ROLE

ROLE

ROLE

Web Designer

Web Designer

Web Designer

TIMELINE

TIMELINE

TIMELINE

January 2024

January 2024

January 2024

LOCATION

LOCATION

LOCATION

Sacramento, CA

Sacramento, CA

Sacramento, CA

A new look into the face of a local landscaping Business.

Established in 1990, Pablo's Landscaping Service is a local, family-owned business led by the dedicated owner, Pedro. With a commitment to excellence, Pablo's offers a wide range of services to residential and commercial properties in Sacramento, CA, and surrounding areas, including Auburn.

CHALLENGE

CHALLENGE

CHALLENGE

Stand out, maintaining professionalism

and approachability.

Stand out, maintaining professionalism and approachability.

Stand out, maintaining professionalism and approachability.

In a fiercely competitive market flooded with comparable offerings, Pablo's Landscaping encountered the formidable challenge of distinguishing itself while upholding an aura of professionalism and approachability that would deeply resonate with prospective customers amidst the sea of options available.

SOLUTION

SOLUTION

SOLUTION

Redesign centered around the existing logo, integrating its elements throughout the website for consistency and brand recognition.

By harnessing the power of the established logo as the focal point of the redesign, the design seamlessly incorporated its vibrant color palette, captivating illustration style, and overarching aesthetic across the entire website. This strategic alignment not only guaranteed consistency and bolstered brand recognition but also injected a revitalized and unique essence into the overall look and feel of the platform.

DESIGN DECISIONS

DESIGN DECISIONS

DESIGN DECISIONS

Illustrations

Opting for illustrations over traditional images not only set Pablo's Landscaping Service apart from competitors but also conveyed a sense of personality and charm reflective of the owner's jovial demeanor. Drawing inspiration from elements in the logo, such as the cartoon-like palm tree and waterfall, the illustrations added a playful touch to the website.

Base Green

Base Green

#5AA300

#5AA300

Lime Green

Lime Green

#50C703

#50C703

Forest Green

Forest Green

#1F431C

#1F431C

Base White

Base White

#F2F4F1

#F2F4F1

Leaf Green

Leaf Green

#247632

#247632

Bayon Bold

Bayon Bold

H1 & H2

H1 & H2

Header

Header

Header

Inika Regular

Inika Regular

H3, H4, & paragraph

H3, H4, & paragraph

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Ww Xx Yy Zz

DESIGN DECISIONS

DESIGN DECISIONS

DESIGN DECISIONS

Designed with a system

Green, synonymous with nature and vegetation, served as the primary color, reinforcing the company's connection to landscaping. Employing a vibrant, saturated palette of green injected energy and urgency into the design, aligning with the brand identity established by the logo.

RESULTS

RESULTS

RESULTS

Pablo's custom website pleased the client with tailored, informative content, boosting and attracting more local customers through enhanced online visibility.

I’m currently available
to collaborate.

I’m currently available
to collaborate.